{"title":"ABOAB","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eABOAB is a\u003c\/span\u003e\u003cspan\u003e New York-based\u003c\/span\u003e\u003cspan\u003e jewelry brand founded\u003c\/span\u003e\u003cspan\u003e in 201\u003c\/span\u003e\u003cspan\u003e9,\u003c\/span\u003e\u003cspan\u003e cultivating the quiet\u003c\/span\u003e\u003cspan\u003e intimacy of everyday\u003c\/span\u003e\u003cspan\u003e adornment through understated\u003c\/span\u003e\u003cspan\u003e, sculptural design. Named\u003c\/span\u003e\u003cspan\u003e after the four\u003c\/span\u003e\u003cspan\u003e blood types—A\u003c\/span\u003e\u003cspan\u003e, B,\u003c\/span\u003e\u003cspan\u003e O, and AB\u003c\/span\u003e\u003cspan\u003e—the brand symbolizes\u003c\/span\u003e\u003cspan\u003e unified diversity and\u003c\/span\u003e\u003cspan\u003e strength, with each\u003c\/span\u003e\u003cspan\u003e piece handcrafted in\u003c\/span\u003e\u003cspan\u003e sterling silver or\u003c\/span\u003e\u003cspan\u003e gold vermeil. Defined\u003c\/span\u003e\u003cspan\u003e by elevated forms\u003c\/span\u003e\u003cspan\u003e and unexpected functionality\u003c\/span\u003e\u003cspan\u003e, ABOAB reimag\u003c\/span\u003e\u003cspan\u003eines everyday tools\u003c\/span\u003e\u003cspan\u003e as kinetic pendants\u003c\/span\u003e\u003cspan\u003e and other subtle\u003c\/span\u003e\u003cspan\u003e, sculptural\u003c\/span\u003e\u003cspan\u003e objects. Its minimalist\u003c\/span\u003e\u003cspan\u003e yet detailed aesthetic\u003c\/span\u003e\u003cspan\u003e explores the tension\u003c\/span\u003e\u003cspan\u003e between softness and\u003c\/span\u003e\u003cspan\u003e structure, creating timeless\u003c\/span\u003e\u003cspan\u003e pieces that feel\u003c\/span\u003e\u003cspan\u003e both personal and\u003c\/span\u003e\u003cspan\u003e architectural.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"comb-platinum-white-brass","title":"Comb, Platinum \/ White Brass","description":"\u003cp\u003eDesigned in collaboration with dontouch, this sculptural comb doubles as a necklace, combining function with elegance. 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